Step into the world of Pilsner Urquell at The Original Beer Experience, an immersive beer attraction in the Prague’s city center! This self-guided, multi-sensory tour brings the story of the world’s first golden lager to life through interactive exhibits, stunning 360° projections, and hands-on experiences. Learn about the history of beer, taste the ingredients that go into every brew, and watch our expert tapsters demonstrate the perfect pour. Discover the secrets of Pilsner Urquell’s craftsmanship at your own pace, then raise a glass in our Beer Hall—where you’ll enjoy a complimentary, fresh Pilsner Urquell straight from the tank! Whether you’re a beer lover or just curious about Czech brewing tradition, this unforgettable experience is a must-visit.
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