How can Social Media help to Promote Your Berlin Walking Tours?
Welcome to Berlin walking tours! The power of using social media in promoting your tours depends if you are a seasoned tour guide or a beginner. In this blog post, we will be looking at the number of ways you can use social media to help increase your Berlin walking tours awareness and raise interest for them.
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Create Engaging Content
So, the first thing one needs to do to use social media to advertise your Berlin walking tours is to create interesting content. Tell interesting and interesting stories, historical information and interesting trivia about your tours. From this, you will not only catch the interest of a potential visitor but also show yourself to be an expert and credible tour guide.
Tip:
- Provide tremendous value for people to share on social media such as high quality images, videos and Infographics.
- Bring discussion and questions in to drive engagement.
- Utilize the work of nearby photographers or bloggers to show the fascination of Berlin.
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Utilize Multiple Social Media Platforms
Beyond Facebook and Instagram are other social media platforms that one can use. Other platforms like Twitter, LinkedIn, and even TikTok can be other pathways to connect with different kinds of personalities and extend the scope of their reach.
Tip:
- Develop a Facebook page targeted to Berlin and start to share what you are doing (updates, reviews, photos, etc.) for your Berlin walking tours.
- You should share inspiring pictures of Berlin’s attractions through Instagram and share the behind the scenes stories from your tours Instagram Stories.
- Participate in and tweet with potential visitors and locals on Twitter in relevant conversations and using popular hashtags.
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Influence the Influencers and Travel Bloggers.
Engage with the influencers and the travel blogger and you will get better visibility for your Berlin walking tours. Find out social media influencers who have a lot of followers and also are engaged in cultural experiences or traveling. In exchange for exposure to your bonuses and reviews, you can invite them for a free tour.
Tip:
- Find research influencers and bloggers who have already shown interest in Berlin and reach out to them in a personalized message saying that your walking tour could be a source of unique content for their audience.
- Hosting a social media contest or giveaway ideas are considered. It can create buzz among users to create user generated content.
- Repost the content created by your visitors and acknowledge their experience with your tours to encourage others to join your tours.
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Make Use of Local Hashtags and Geolocation Tags.
The use of local hashtags and geolocation tags will attract potential visitors of your content searching for things to do in Berlin. Include Berlin-specific hashtags that you can use to research popular hashtags for Berlin and in your social media posts. Just like geolocation tags will help you show people when they are searching for activities in a given area, geolocation tags will also help people discover your walking tours when they search for activities in a particular region.
Tip:
- Rather, have a branded hashtag for your walking tours to attract people to use it when posting about a walk you are doing.
- Look for local hashtags in which others have been posting regularly and follow and engage with it to make connections and form relationships with possible visitors.
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Leverage User-generated Content
Content generated by Berlin walking tours users is gold. Ask your guests to promote your tour on social media and label your tour business. Post these images and videos on your own social media accounts and list the originals. This gives your marketing the authenticity and immerses you in building social proof.
Tip:
- It is worth considering offering discounts or free tours to those who share their experience with tourists.
- Link to your social media profile and connect with the users who post on the course.
- To monitor mentions of your tour company, find, and collect user generated content (UGC) of your tour company, use a social media management tool.
Conclusion
Marketing your Berlin walking tours on social media is an excellent way to promote them. Engaging content, allowing people to see yourself across several social media channels, collaborating with promotion and travel bloggers, utilizing local and geolocation tags, and welcoming user generated content are ways by which you can bring in more visitors and your brand can be established in that highly competitive tourism industry. And remember, where it comes to the promotion of your walking tours in Berlin with social media you need to be consistent and authentic.
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