How Can You Successfully Market Your Walking Tours in Berlin?
Do you like history and culture of Berlin in particular? Did you ever imagine joining a profession where your passion for the city could drive you in sharing the passion with others through walking tours? Whether you are a beginner and also planning to find out how to market your walking tours in Berlin then you have landed on the right page. Here in this very guide, we will help you understand all that is involved in promoting your walking tour and attract lots of people interested in the activity.
1. Define Your Target Market and Value Proposition
This is because the overall effectiveness of a marketing campaign largely depends on the target audience’s impression of it. The first step is to define the target audience of those who may decide to take a walking tour in Berlin. For instance, would the major audience be historians, art lovers, or the gourmand?
Thirdly, identify what sets the next walking tours apart from every other ordinary walking tours. Could it be the subject matter that is historical with specialty in a given period in time? Do you have concentrated on offering themed tours or, are you interested in the more obscure sites? Marketing your product correctly means that you bring out your unique selling proposition to ensure the consumers differentiate you from other firms.
2. Develop an Engaging Website
Really, your website is the first representation of your business to the rest of the world, the keystone in your promotional mix. Ensure that the web contents are easy to navigate, aesthetically pleasing and contain all the relevant info on your walking tours. Here are some main factors which should not be overlooked:
- Clear tour descriptions with highlights of key attractions
- Easy booking process and online payment options
- Such testimonials or reviews that any given consumer is likely to give after using a particular product or service.
- Bright and appealing pictures and videos of the major attractions of the tour
- Customer’s number and personal support hotline
3. Leverage Social Media
Social networking is especially appropriate for gaining wider coverage of the audience and potentially interested clients. Make personal and professional profiles on as many social media platforms as possible especially Facebook, Instagram, and Twitter and within a week post materials that are historical, cultural, and related to key tourist attractions in Berlin.
To create high interest for the walking tours, it is recommended to use only high-quality images and videos that will help to accentuate the specificity of tours. The two main goals for engaging with your customers are to let them express their satisfaction and tag your social media accounts. It is recommended to respond to their comments and questions as often as possible as it helps to build a rapport. Always bring extras facts or brief stories about the sites that you visit in your tour to make the interest of the people.
4. Working with the local businesses and beneficial to engaging with the suitable influencers
Companies working with local businesses and influencers can very much enhance the business marketing strategy. In order to support the targeted customer base, contact all the hotels, hostels and travelling agencies in Berlin and propose some preferential offers to their clients. In return, offer them a request of ensuring their customers patronize your walking tours or providing them with your brochures to display at the reception.
Search for individually recognizable travelers who have considerable number of followers and who in one or another way devote their time to Berlin. By giving them free tours with the expectation of a review or post on any social media platform, you may provide him/her with. It’s for this reason that they sale can put their stamp on some of the advertisements, this helps to create word of mouth publicity and get more customers.
5. Create Compelling Content
It is important to be posting new blog entries about Berlin quite often, as such content makes you an expert in the eyes of the clients and generates an interest to check out your walking tour. You should try to write an own blog or articles for some travel-related pages as a guest. Here are some content ideas:
- Historical articles about Berlin’s landmarks and significant events
- Recommendations of secrets and off-the-beat path areas
- Dining tips for the travelers
- Tourism friendly advice which are useful to help tourists in exploring the city depends on the type of city.
- The websites where the articles are published should be included with the various links for the walking tours so that the readers can book the tour after going through the articles.
6. Offer Exceptional Customer Service
Relationship marketing is very crucial especially in creating good reputation about the strength of the company, in terms of customer service. Make sure that all your employees especially the tour guides are friendly and more importantly knowledgeable as well as passionate in the historical city of Berlin. Recommend the target customers to engage with them and ask them questions with such experiences.
This needs to be done through organizing means to receive feedback from the customers then ensure that the changes for the tours are done based on such feedbacks. Our friends’ recommendation regarding our products can be one of the most effective promotions you could ever get.
Conclusion
By following the guide then, you are in good stead of marketing your walking tours in Berlin well. It is crucial to identify the target clients, build an interesting website, use trends from social networks and cooperation with local companies and personalities, develop content, and provide high-quality service. By following these simple tips you will be able to get excited travelers interested in your passion for the history and culture of Berlin.
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