Tips for Starting Your Own Tour Company
Tour business involves sharing knowledge about a place or geographical location with others and requires adequate knowledge. Like any other business, starting a tour business/company requires lots of preparation and determination. These tips for starting your own tour company should help you get the best out of your business.
Explore your city
An intensive study of the location you intend to start your tour company is a very important factor in your business success. Gather relevant and sufficient information about your city. Know all the landmarks and evaluate if it’s a good tourist location. Study the local interest, attraction sites, monuments, food, culture, etc.
Research the market and select your target market
Before starting a business, you must study the market and know what your competitors are doing. Research the tour packages, pricing, marketing, and approach of local tour guide operators and devise creative ways to stand out.
Identifying your target market is also essential. Different tourists and their mindsets; some are eco-loving tourists, others are adventure-loving or photograph shooters, or just tourists looking to explore the local culture. So set your tour packages based on your location.
Make it legal
Settle on a business name and register it. Get your business license and permit and register as a tour guide if you’ll be guiding. Follow all labour laws and consult with a lawyer to figure out all you need to do for your new business.
Build an online presence and promote your business
After doing the preliminaries, the next step is to build an online presence by creating a website and having social media accounts so prospective clients can find you. You also need to promote your business offline by creating brochures and business cards. Also, try and partner up with your local hotels and resorts.
Another way to market your tour is to sign up under a tour company umbrella like BeOriginal tours. They bring the customers to you, and you handle the tours.